The communication gap between Sales, Marketing, and IT is where many business owners struggle to build their online brand. My experience in client sales and digital marketing across a variety of industries – including implementing HubSpot into a global B2B SaaS portfolio management firm, developing market sales strategies for Google products and services for a Silicon Valley tech startup, and SEO & PPC remarketing campaigns for a PC hardware systems integrator – has given me insight into helping companies realize the full potential of their online marketing efforts.
Core Competencies
Search Engine Optimization (SEO)
Digital Advertising (PPC)
Project Management (Trello)
Google Analytics
Google Search Console
Google Tag Manager
Google Optimize
Inbound Marketing Automation
Client Relationship Management (CRM)
Content Creation & Distribution
Facebook Advertising
LinkedIn Sales Navigator
TikTok Ads
Reddit Ads
Professional Experience
Digital Marketing Specialist at iBUYPOWER PCs
Los Angeles, CA (August 2019 – Present)
- Optimized Google Ads PPC across search, display, and video channels, increasing YoY Conversions by 102% and Clicks by 91%, while decreasing total Spend by 52% and Cost/Conversion by 76% (see full metrics here)
- Revived Facebook Ads footprint, achieving +11,000 Website Purchases at a $14.11 CPA and $0.40 CPC
- Project Manager for technical site migration, resulting in increased organic Impressions by 121%, Clicks by 78%, Sessions by 113%, New Users by 119%, and Transactions by 111% since implementation on March 1st
- Primary liaison between Web Dev, Creative, and Marketing departments for end-to-end marketing campaigns
Tech Expert: Google, Apple, Sonos, DJI at Enjoy Technology
Los Angeles & San Francisco (September 2017 – August 2019)
- Maintained 5-star client surveys by providing immersion experiences for partner products, such as Google Smart Home demos, Sonos 5.1 surround setups, and DJI flight training
- Regularly exceeded sales KPIs, such as cross-selling partner solutions, maintaining visit completion %, and maintaining 5-star customer surveys
- Brand ambassador for Enjoy’s “Partner Ride-Along” programs (i.e, when partners invest in Enjoy, I’ve been chosen to chaperone key executives to demonstrate what a “day in the life of an Enjoy Expert” is like)
- Coordinated workshops for training new Experts, and developed content aligned with corporate objectives
Global Marketing Manager at SoftwareONE
Chicago, IL & Milwaukee, WI (*April 2013 – 2017)
- Implemented and managed HubSpot marketing automation platform across 20+ international subsidiaries; trained local sales and marketing teams on inbound marketing & sales methodology, effectively ‘selling’ tbe content and inbound marketing methodology of HubSpot
- Instituted lead generation pilot program for qualifying MQLs into SQLs via Microsoft Dynamics NAV (CRM)
- A/B tested landing pages, emails, and web layouts to optimize for CTR and CVR
- *Content Writer (Apr. 2013 – Dec. 2014) for blogs, whitepapers, sales decks, case studies, PRs, and collateral
Certifications & Professional Development
B.A. English – Writing and Literary Studies | May 2013
University of Wisconsin – Milwaukee
HubSpot Inbound Marketing Certification | March 2015 – Present
Digital Marketing Seminar – General Assembly of New York City
Project Management Certification – University of California, Irvine
Google Tag Manager Certification – Google Academy
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