Lawrence Schwartz | Chief Marketing Officer, SoftwareONE

When I joined SoftwareONE, Tristan already had a number of successful effots he had been spearheading in the organization. This included a nontrivial effort to develop coordination across the decentralized marketing teams operating in 30+ countries, the maintenance of the company’s first blog, which he introduced, and the opening implementation of the firm’s initial marketing automation platform. In addition to being a valuable strategic planner, he also worked directly with the country-level teams to train them on the inbound marketing methodology and associated software, developed the content for cross-channel distribution, and delivered the results in effective KPI reports. Tristan’s robust skillsets, passion, and insights will make him a valuable asset for any team and organization.